Burberry interactive campaign lets users send virtual kisses

06/14/2013 | Bloomberg Businessweek

Burberry is partnering with Google on a marketing campaign that invites consumers to send virtual kisses in Burberry lipstick shades. Users can plant a smooch on their smartphone screens and see the shape of their lips appear on a digital envelope in one of five colors. The campaign was masterminded by Google's Art, Copy & Code project for innovation in brand storytelling.

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