Burberry interactive campaign lets users send virtual kisses

06/14/2013 | Bloomberg Businessweek

Burberry is partnering with Google on a marketing campaign that invites consumers to send virtual kisses in Burberry lipstick shades. Users can plant a smooch on their smartphone screens and see the shape of their lips appear on a digital envelope in one of five colors. The campaign was masterminded by Google's Art, Copy & Code project for innovation in brand storytelling.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY