Burberry interactive campaign lets users send virtual kisses

06/14/2013 | Bloomberg Businessweek

Burberry is partnering with Google on a marketing campaign that invites consumers to send virtual kisses in Burberry lipstick shades. Users can plant a smooch on their smartphone screens and see the shape of their lips appear on a digital envelope in one of five colors. The campaign was masterminded by Google's Art, Copy & Code project for innovation in brand storytelling.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA