Burberry is partnering with Google on a marketing campaign that invites consumers to send virtual kisses in Burberry lipstick shades. Users can plant a smooch on their smartphone screens and see the shape of their lips appear on a digital envelope in one of five colors. The campaign was masterminded by Google's Art, Copy & Code project for innovation in brand storytelling.
Burberry interactive campaign lets users send virtual kisses
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.