Cablers get personal to retain video customers

06/14/2013 | Hollywood Reporter (free content), The

Comcast, Cox and Time Warner Cable are among the cable operators trying to make their video services more attractive to customers by offering high-tech programming guides with personalized recommendations. "We certainly like to provide our customers more value," said Stephen Necessary, vice president of video product development and management at Cox. "If we do, it is going to be harder for them to change. And it will make us more successful in acquiring new customers and more successful in retaining them."

View Full Article in:

Hollywood Reporter (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA