Expert: Client testimonials can shore up confidence in cruising

06/14/2013 | TravelMarketReport.com

Travel agents can ease concerns by prospective cruisers by showing them testimonials by past clients, says Allison Schroeder, a marketing manager at Sunrise Advertising. Agents can also highlight the benefits of going on a cruise in the current market environment, Schroeder says. "We're just coming out of a recession, and with the threat of low occupancy rates due to wavering consumer confidence, there's some aggressive pricing out there," Schroeder writes.

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