How to create content that begs to be shared

06/14/2013 | Social Media Explorer

Producing content that stands apart from pack is a great way to get viewers interested in what you have to show them, Mark Smiciklas writes. Content stands a better chance of going viral if it is equipped with sharing buttons and is easy to skim, Smiciklas writes, noting that you should aim to create content that has practical utility to viewers and has a consistent voice that builds trust.

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