How TV Everywhere can help cable connect with younger viewers

06/14/2013 | Light Reading

Doing a better job of promoting TV Everywhere may be a key to cable's video future, since its users tend to be younger than other cable customers, have children, deploy multiple digital devices and be bigger consumers of premium services, according to Brett Sappington, director of research for Parks Associates. "These are people that just love video," Sappington said at The Cable Show in Washington, D.C. "In essence, they are cable's best customers. They love video from every source, and one of the things cable provides ... is a lot of content."

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