Kiplinger racks up page-view increases with tablet-focused site

06/14/2013 | Mobile Marketer

Business news publisher Kiplinger increased tablet views of its site 133% and increased average visit times to eight minutes with a tablet-focused redesign using HTML5. The company opted for a tablet site over a mobile application due to its greater suitability for long-form journalism and because it allows for full-page ads delivered through OnSwipe. "Tablets provide a great opportunity for some magazines to create a dazzling user experience that some subscribers may find preferable to print," said Kiplinger's new-media director, Doug Harbrecht.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX