Meredith's app for millennial moms encourages mobile reader

06/14/2013 | Adweek

Meredith Corp.'s Mom+ parenting application enhances the mobile experience of millennial moms. Users can scan magazines such as Parents and American Baby for special video content with how-to features on how to use sunscreen on babies, for example. Meredith has seen smartphone use among the millennial mom reader double in two years, according to Carey Witmer, executive vice president and president of the Meredith Parents Network.

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