Small online merchants are failing to keep pace with mobile adoption

06/14/2013 | MobileCommerceDaily.com

More than 8 in 10 e-commerce merchants do not track whether purchases are being made via desktop or mobile device, according to a study on small online merchants from TransFirst and ControlScan. While many merchants get as much as a quarter of their traffic from mobile devices, the report found that only half had sites optimized for mobile. "The big news is that as a whole, small merchants who sell online are not adapting to critical consumer trends with regard to mobile," said ControlScan's senior director of product management, David Abouchar.

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