Watchmaker IWC goes mobile to tout auto racing partnership

06/14/2013 | Luxury Daily

Swiss watchmaker IWC Schaffhausen is trumpeting its partnership with the Mercedes AMG Petronas Formula One Team in a multimedia ad on The New York Times' iPhone application. The ad features a video that blend images of Mercedes-AMG and IWC craftsmen and mechanics. The campaign follows a path set by other watch companies associating themselves with automakers.

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