Watchmaker IWC goes mobile to tout auto racing partnership

06/14/2013 | Luxury Daily

Swiss watchmaker IWC Schaffhausen is trumpeting its partnership with the Mercedes AMG Petronas Formula One Team in a multimedia ad on The New York Times' iPhone application. The ad features a video that blend images of Mercedes-AMG and IWC craftsmen and mechanics. The campaign follows a path set by other watch companies associating themselves with automakers.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY