Watchmaker IWC goes mobile to tout auto racing partnership

06/14/2013 | Luxury Daily

Swiss watchmaker IWC Schaffhausen is trumpeting its partnership with the Mercedes AMG Petronas Formula One Team in a multimedia ad on The New York Times' iPhone application. The ad features a video that blend images of Mercedes-AMG and IWC craftsmen and mechanics. The campaign follows a path set by other watch companies associating themselves with automakers.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC