First, find out where your potential customers are, then determine the social media channel to reach them, Duane Craig writes. That should be followed by a determination of your prospects' engagement on the various social nets, realizing that sheer numbers aren't everything. "Companies should consider the value in varying their levels of involvement across channels," Craig writes, citing the advice of Eve Mayer, CEO of Social Media Delivered.
Why B2B social media is all about finding the audience
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