Why B2B social media is all about finding the audience

06/14/2013 | TechRepublic

First, find out where your potential customers are, then determine the social media channel to reach them, Duane Craig writes. That should be followed by a determination of your prospects' engagement on the various social nets, realizing that sheer numbers aren't everything. "Companies should consider the value in varying their levels of involvement across channels," Craig writes, citing the advice of Eve Mayer, CEO of Social Media Delivered.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA