Yahoo looks to patent ad system based on viewer influence

06/14/2013 | BBC

Yahoo published a patent it filed in 2011 for "social reputation ads," a concept that has ad publishers charging marketers varying amounts based on the social influence of the ad's viewer. The calculation would involve factors such as the number of social media followers of the user or the user's title. "This is a new, creative way for marketers to use a multiplier effect to influence how their brands are perceived to ideally lead to sales," said International Marketing Partners Director Allyson Stewart-Allen.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA