Yelp is exploiting location-based data to make personal recommendations in its latest application, Lauren Johnson writes. Yelp developers have improved the Nearby tab "by incorporating data that we already have, including that user's location, their previous Yelp check-ins and reviews and Yelp friends," says Travis Brooks, Yelp product manager for search and data mining.
Yelp improves Nearby mobile recommendations with data mining
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