21 reasons that brilliant ideas go belly-up

06/15/2011 | ScottBerkun.com

Having a great idea is no guarantee of success, writes Scott Berkun. Bringing a groundbreaking product to market, or executing an innovative solution, requires a clear-eyed assessment of one's own abilities, the determination to stick with an idea when things start to go wrong, and the willingness to adjust or ax ideas when you outgrow their usefulness.

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