Nielsen: 3 in 4 U.S. households now getting social

06/16/2010 | InformationWeek

Social media is occupying more of U.S. households' online time, Nielsen is reporting. Three in four households with Internet access in the U.S. dialed up a social network in May, with one in five publishing a blog and more than half registering one or more social-network profiles. The research also showed U.S. users logged an average of 6 hours, 13 minutes each month on social networks, and the average worker tallied about 5.5 hours a month on social nets.

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