All about you -- in 30 seconds

06/17/2009 | Bloomberg Businessweek

Can you sum up your company or your vision in 30 seconds or less? Communication coach Carmine Gallo writes that that's about how much time you have before losing someone's attention. From blogs to e-mail to social events, we tend to drone on too long, he argues. To practice the art of brevity, Gallo recommends describing your business on Twitter, where you are limited to 140 characters.

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