7 questions leaders should ask about their social-media plan

06/17/2010 | CustomerThink

Using social-media tools is great for your business, but they should be used to enhance your marketing strategy, not replace it, writes Michelle deHaaff. "There is nothing strategic about blogging, tweeting and updating your Facebook status if you don't have a plan for not just using the tool but integrating it into your marketing mix." Leaders should ask themselves who their audience is and what their marketing objectives are among other questions, deHaaff writes.

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