Adobe: Personalized ads are an attractive alternative to banners

06/17/2013 | BusinessNewsDaily.com

An Adobe study found 28% of U.S. online shoppers like personalized ads, but most of those surveyed draw a line at giving away too much information on themselves. Still, the personalized ads are favored over banner ads, which 54% declared ineffective. "Banners have brought much of the worst characteristics of advertising -- being intrusive and manipulative. ... Consumers realize they are now in control and won't accept it," says David Edelman, McKinsey & Co.'s global co-leader for digital marketing and sales practice.

View Full Article in:

BusinessNewsDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide