Google finds that C-level executives are drawn to video

06/17/2013 | eMarketer

Business-to-business marketers targeting the C-suite would do well to develop video offerings, says Mike Miller, Google's director of business and industrial markets. Google's research found 88% of companies surveyed in 2012 used the Internet to research B2B purchases, and Miller said C-level executives index very high on video usage and often influence purchases.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY