Google finds that C-level executives are drawn to video

06/17/2013 | eMarketer

Business-to-business marketers targeting the C-suite would do well to develop video offerings, says Mike Miller, Google's director of business and industrial markets. Google's research found 88% of companies surveyed in 2012 used the Internet to research B2B purchases, and Miller said C-level executives index very high on video usage and often influence purchases.

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