Taco Bell to sponsor MLB

06/18/2004 | Wall Street Journal, The

Major League Baseball has signed Taco Bell as its first national fast-food sponsor since 1987, despite a pitch from Omnicom Group's OMD to broker a sponsorship deal for McDonald's. MLB turned down the McDonald's bid in part because the league has an existing agreement with PepsiCo, and McDonald's serves only Coca-Cola.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA