Don't let common myths hold back your sales strategy

06/18/2013 | Sales Benchmark Index

Many sales leaders feel the need to coach their lowest-performing representatives, but their time would generally be better spent working with salespeople who are already successful, writes Drew Zarges. Sales leaders also should ensure that all representatives -- including top employees -- are using the customer relationship management system, and managers must be willing to try new approaches rather than putting more resources into initiatives that aren't producing results.

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