Research: Net news users also read print edition

06/19/2007 | Advertising Age (tiered subscription model)

More than eight in 10 people who look at newspaper Web sites also read the print version, according to new research conducted by Scarborough for the Newspaper National Network. "From an advertising standpoint, it means that advertisers really need to think about advertising in the newspaper footprint -- as opposed to making piecemeal decisions," said Jason E. Klein, CEO of the Newspaper National Network.

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