Tips and tricks for reluctant sellers

If the thought of cold-calling leaves you cold, experts say there are numerous ways to overcome your fears. For example, instead of pushing for a sale, just view yourself as a networker making contacts or a fixer solving problems for others. Still not working for you? Consider hiring someone with a sales specialty, suggests marketing professor Derek Hassay. "Why would you sacrifice the success of your business, trying to do it alone?" Hassay asked.

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