CPG companies grow sales via innovation, digital marketing

06/19/2013 | Drug Store News

A new report by the Grocery Manufacturers Association and PwC found that despite lagging sales in 2012, 2013 is proving to be a lucrative year for food, beverage and household product companies which focus on marketing to current customers via mobile technology. "CPG companies that engage with consumers directly through digital channels and build out their direct-to-consumer processes will have the best advantage for creating new growth," says Steven Barr of PwC. "Fifty-two percent of U.S. consumers are already buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside their shoppers in real time while driving sales of existing and new products."

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