Develop a personal brand to land a post-college job

06/19/2013 | B2C Marketing Insider

Recent college graduates must work on their personal brands to land a job, author and social entrepreneur Christie Garton writes in this blog post. Personal branding means listing strengths and weaknesses and seeking opportunities that match skills, Garton writes. Social media platforms, such as LinkedIn, Facebook and a personal website, also can build branding, she notes.

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