E-mail marketers find success with video

06/19/2013 | eMarketer

The biggest hurdle to using video in e-mail marketing campaigns is a lack of video content, but overcoming common concerns regarding costs may be worth it. According to a February survey from The Relevancy Group, 55% of marketers using video in their e-mails saw higher click-thru rates. More than 40% said video increased the amount of time subscribers spent reading the e-mail and increased the likelihood the e-mail would be shared.

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