The biggest hurdle to using video in e-mail marketing campaigns is a lack of video content, but overcoming common concerns regarding costs may be worth it. According to a February survey from The Relevancy Group, 55% of marketers using video in their e-mails saw higher click-thru rates. More than 40% said video increased the amount of time subscribers spent reading the e-mail and increased the likelihood the e-mail would be shared.
E-mail marketers find success with video
SmartBrief Job Listings for Media
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
|Senior Manager, Events||
Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|