The biggest hurdle to using video in e-mail marketing campaigns is a lack of video content, but overcoming common concerns regarding costs may be worth it. According to a February survey from The Relevancy Group, 55% of marketers using video in their e-mails saw higher click-thru rates. More than 40% said video increased the amount of time subscribers spent reading the e-mail and increased the likelihood the e-mail would be shared.
E-mail marketers find success with video
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA