Sports programming is being made the fall guy for rising programming costs, but watching events on TV at home is still "an incredible bargain," compared to paying to see them live, according to Randy Freer, co-president and chief operating officer of Fox Sports Media Group. "There's a reason they call it 'must-have' programming," Freer said during a panel discussion at an industry event in New York. "If it's must have, it can't cost too much."
Exec: "Must-have" TV sports are priced right for marketplace
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