Clothing retailer Forever 21 launched an interactive section on its website called "21st Street" with images of outfits users can click on and find links for where to buy each piece of the outfit. The platform also includes links to the brand's blog and a social sharing feature that allows fans to post pictures of themselves in Forever 21 outfits on Instagram with the hashtag "#F21xMe" for a chance to be featured on "21st Street."
Forever 21 rolls out image-rich interactive shopping tool
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Interactive Advertising Bureau
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|Digital Ad Operations Specialist||