Nike encourages developers to run with FuelBand

06/19/2013 | Wall Street Journal, The

Nike is hoping third-party application developers will just do it when it comes to their FuelBand activity-monitoring products. Nike is supplying them with data drawn from the wristbands and hoping to get back novel applications that put it in contention as a technology company fit to compete with Jawbone, Fitbit and other contenders.

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