P&G turns to old-fashioned sampling event in New York

06/19/2013 | Bloomberg Businessweek

Procter & Gamble undertook the largest "consumer experience" sampling program in the company's history on Wednesday in New York, giving away samples of 40,000 products from 25 brands using pop-up stores and even door-to-door reps. Though the tactic seems old-fashioned, some analysts say the sampling could be worth the effort if it inspires a barrage of social media mentions.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY