P&G turns to old-fashioned sampling event in New York

06/19/2013 | Bloomberg Businessweek

Procter & Gamble undertook the largest "consumer experience" sampling program in the company's history on Wednesday in New York, giving away samples of 40,000 products from 25 brands using pop-up stores and even door-to-door reps. Though the tactic seems old-fashioned, some analysts say the sampling could be worth the effort if it inspires a barrage of social media mentions.

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