P&G turns to old-fashioned sampling event in New York

06/19/2013 | Bloomberg Businessweek

Procter & Gamble undertook the largest "consumer experience" sampling program in the company's history on Wednesday in New York, giving away samples of 40,000 products from 25 brands using pop-up stores and even door-to-door reps. Though the tactic seems old-fashioned, some analysts say the sampling could be worth the effort if it inspires a barrage of social media mentions.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY