Reliable viral success draws from past viral hits

06/19/2013 | Atlantic online, The

The factors behind what makes viral videos go viral aren't as mysterious as some researchers and marketers would lead to believe, writes Derek Thompson. Consistent viral hit-makers such as BuzzFeed have realized the most important thing is to capitalize on content that has already gone viral by presenting it in a new way. "Learning from the past and trying to recreate it with a twist isn't a secret. It's just what professionals in hit-making businesses do," Thompson writes.

View Full Article in:

Atlantic online, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX