Roth Cheese introduces smaller sizes to encourage taste-testing

06/19/2013 | Progressive Grocer

Wisconsin-based Roth Cheese is offering its specialty cheeses in new, smaller 5-ounce deli cups and 6-ounce packs of sliced cheese. The cheesemaker decided to offer the more diminutive sizes as a way to encourage shoppers to try a new cheese without spending too much. "Research with specialty cheese shoppers indicated that they would be more likely to try an unfamiliar cheese if it was offered in a smaller package," said Guido Kaeli, Emmi Roth's vice president of marketing.

View Full Article in:

Progressive Grocer

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA