Roth Cheese introduces smaller sizes to encourage taste-testing

06/19/2013 | Progressive Grocer

Wisconsin-based Roth Cheese is offering its specialty cheeses in new, smaller 5-ounce deli cups and 6-ounce packs of sliced cheese. The cheesemaker decided to offer the more diminutive sizes as a way to encourage shoppers to try a new cheese without spending too much. "Research with specialty cheese shoppers indicated that they would be more likely to try an unfamiliar cheese if it was offered in a smaller package," said Guido Kaeli, Emmi Roth's vice president of marketing.

View Full Article in:

Progressive Grocer

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX