Why you should integrate content marketing with CRM

06/19/2013 | InsideView Blog, The

Companies can benefit by integrating content marketing initiatives with the sales customer relationship management system, according to this article. This integration can allow marketing professionals to communicate important data to salespeople quickly so that sales reps can determine the best way to interact with prospects.

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InsideView Blog, The

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VP of Video Content Distribution
Calkins Media
Levittown, PA