Cable reaches upfront parity with broadcast nets

06/20/2011 | Wall Street Journal, The

For the first time in TV history, cable networks are expected to take in about as much as their broadcast counterparts at this year's upfront ad-sales bazaar. "There are two drivers that have helped bring cable to parity with broadcast," said Anthony DiClemente of Barclays Capital. "One is the shift of viewers from broadcast to cable, which boosts cable ratings and inventory available for sale, and then also the narrowing of the pricing gap between broadcast and cable inventory."

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