AYI's dating app gets serious with Facebook mobile ads

06/20/2013 | Mobile Marketer

A series of mobile-app install ads on Facebook boosted downloads of Snap Interactive's AYI dating application by 200%. "Being able to measure the ROI in real time on very granular targeting levels enables us to run dozens of tests simultaneously to see what is converting best and on which platforms for specific demographics," CEO Cliff Lerner says.

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