Anheuser-Busch InBev will use BBDO for its U.S. advertising of Bud Light, taking Translation off of that account but keeping it for extensions such as Bud Light Platinum. Paul Chibe, vice president of marketing in the U.S., says the two agencies will "work together on Bud Light." Since 2011, DDB, McGarryBowen, Translation, and now BBDO have held the Bud Light account.
BBDO to work on Bud Light as agency shuffle continues
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