Big Data requires new type of executive

06/20/2013 | CMO.com

While most companies have a chief marketing officer, many also need a "chief measurement officer" to tackle the challenges of analyzing Big Data, writes Martin Smith. The task is big enough to require a separate executive post, he argues. "The chief measurement officer should be accountable for effectively organizing big data and capitalizing on technology to measure, inform, innovate, and make better decisions," Smith writes.

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