Big Data requires new type of executive

06/20/2013 | CMO.com

While most companies have a chief marketing officer, many also need a "chief measurement officer" to tackle the challenges of analyzing Big Data, writes Martin Smith. The task is big enough to require a separate executive post, he argues. "The chief measurement officer should be accountable for effectively organizing big data and capitalizing on technology to measure, inform, innovate, and make better decisions," Smith writes.

View Full Article in:

CMO.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY