How to continue to thrive during the "buyer revolution"

06/20/2013 | CustomerThink

Embracing new technologies and developing new online customer interactions can help companies and agencies avoid "being toppled by the buyer revolution," Tony Zambito writes. He says chief marketing officers must view digital technologies "as a source of innovation" for developing new engagement opportunities, because in the B2B world "there is a buyer uprising and they demand it."

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