Information sharing can help create a seamless sales experience

06/20/2013 | B2C Marketing Insider

The marketing department can help create the seamless purchasing experience that buyers expect by passing vital information along to the sales team, writes David Dodd. This includes details about the marketing offers that prospective customers have received and the content they have accessed. "This type of lead hand-off does require additional work, but it will also provide significant benefits to the sales team and the company," Dodd writes.

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