Triangulate to develop a distinct brand

06/20/2013 | Entrepreneur online

As you develop your branding strategy, consider your target customers' needs, your company's internal perspective and the nature of the marketplace, writes Adam Kleinberg, co-founder and CEO of Traction. The overlap in these three areas can lead you to a distinct brand and message. He calls the method triangulation.

View Full Article in:

Entrepreneur online

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH