Why Yahoo shouldn't try to be a jack-of-all-trades

06/20/2013 | Knowledge@Wharton

Yahoo CEO Marissa Mayer got people talking about the company again, experts say, which is a good first step. But Yahoo is merely good at many things, whereas tech firms need to excel at something specific, argues Wharton marketing professor Peter Fader. "There has to be a hook to make Yahoo a meaningful destination," Fader says.

View Full Article in:

Knowledge@Wharton

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD