Why Yahoo shouldn't try to be a jack-of-all-trades

06/20/2013 | Knowledge@Wharton

Yahoo CEO Marissa Mayer got people talking about the company again, experts say, which is a good first step. But Yahoo is merely good at many things, whereas tech firms need to excel at something specific, argues Wharton marketing professor Peter Fader. "There has to be a hook to make Yahoo a meaningful destination," Fader says.

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