Coke assembling landmark Times Square billboard

06/21/2004 | NYTimes.com

The new Coca-Cola supersign, set to be unveiled in New York City's Times Square on July 1, will be a 30-ton, $6.5 million display featuring the first interactive high-definition advertising sculpture, according to Coke. The sign, which celebrates the centennial of Coke's New York bottling plant and the release of the new midcalorie C2 brand, will show a three-minute documentary on the history of Times Square at the top of every hour.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY