Merchants embrace mobile marketing

06/21/2010 | Pittsburgh Post-Gazette

Retailers build sales by reaching their customers directly, making mobile marketing efforts potentially profitable, a strategy that J.C. Penney discovered through a recent experiment that enabled smartphone users to access promotions and redeem them in stores. Still, retailers aren't investing heavily in one tech solution -- they're experimenting with options from mobile bar codes to Twitter, Facebook and Foursquare identities.

View Full Article in:

Pittsburgh Post-Gazette

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Art Director (macys.com)
Macy's
New York, New York
Designer - Charter Club RTW Wovens
Macy's
New York, New York
District Manager
Crescent Electric Supply Co.
Anchorage, AK
Associate - Beauty Trend & Event Merchandising
HSN
Saint Petersburg, Florida
Store Management Team
The Container Store
Salt Lake City, Utah