Merchants embrace mobile marketing

06/21/2010 | Pittsburgh Post-Gazette

Retailers build sales by reaching their customers directly, making mobile marketing efforts potentially profitable, a strategy that J.C. Penney discovered through a recent experiment that enabled smartphone users to access promotions and redeem them in stores. Still, retailers aren't investing heavily in one tech solution -- they're experimenting with options from mobile bar codes to Twitter, Facebook and Foursquare identities.

View Full Article in:

Pittsburgh Post-Gazette

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
Executive Director of Finance
URBN, Inc.
Philadelphia, Pennsylvania
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington