How to create a YouTube-powered social campaign

06/21/2011 | Fast Company online/FC Expert Blog

YouTube is a powerful but often-neglected tool for social media marketers, says Julie Perry, the social media director at BLASTmedia. The site is a fully fledged social network, so it's important to find ways to engage your followers rather than simply broadcasting to them. "Once you're on the site, YouTube does a tremendous job of keeping its audience engaged," Perry says.

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Fast Company online/FC Expert Blog

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