"Macsurance" aims to promote Kraft campaign

06/21/2011 | MediaPost Communications

Kraft is offering Macsurance -- a phony insurance certificate with real coupons -- as a way to help kids stay protected from parents who sneak bites of the side dish off their plates. The "You Know You Love It" campaign includes ads shown at kid-friendly blockbusters this summer, where audience members can pick up a brochure to get the coupons there as well.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO