"Macsurance" aims to promote Kraft campaign

06/21/2011 | MediaPost Communications

Kraft is offering Macsurance -- a phony insurance certificate with real coupons -- as a way to help kids stay protected from parents who sneak bites of the side dish off their plates. The "You Know You Love It" campaign includes ads shown at kid-friendly blockbusters this summer, where audience members can pick up a brochure to get the coupons there as well.

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