"Macsurance" aims to promote Kraft campaign

06/21/2011 | MediaPost Communications

Kraft is offering Macsurance -- a phony insurance certificate with real coupons -- as a way to help kids stay protected from parents who sneak bites of the side dish off their plates. The "You Know You Love It" campaign includes ads shown at kid-friendly blockbusters this summer, where audience members can pick up a brochure to get the coupons there as well.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX