Mattel brings Barbie to life

06/22/2005 | Wall Street Journal, The

To combat a dropoff in domestic and worldwide sales, Mattel is imbuing the Barbie brand with some personality, most noticeably with a musical show -- an 80-city, two-year tour called "Barbie Live In Fairytopia!" It is the first time a live actress will portray the blond bombshell since she first arrived on the scene in 1959.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY