Mattel brings Barbie to life

06/22/2005 | Wall Street Journal, The

To combat a dropoff in domestic and worldwide sales, Mattel is imbuing the Barbie brand with some personality, most noticeably with a musical show -- an 80-city, two-year tour called "Barbie Live In Fairytopia!" It is the first time a live actress will portray the blond bombshell since she first arrived on the scene in 1959.

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