Study: Women consumers want a blend of ads and news

06/22/2011 | PaidContent.org

Women generally respond to a variety of media, including advertising and independent or "earned" media, when making a buying decision, while men rely mainly on third-party sources, according to a study by WPP Group's Kantar Video and Synaptic Digital. In addition, women's brand awareness was significantly heightened by a combination of paid and earned media, the study found.

View Full Article in:

PaidContent.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA