Nontraditional ads in the running for Cannes fest trophies

06/23/2009 | USA Today

Many of the ads competing for Lion prizes in this year's International Advertising Festival in Cannes, France, aren't exactly traditional: They include fake ads and products, as well as multiplatform efforts that blend events, social media, film and outdoor. "You're seeing a lot of ideas everywhere," said Mark Tutssel, global chief creative officer with Leo Burnett Worldwide. "The industry has completely changed."

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