P&G pulls the plug on Tide Basic

06/24/2010 | Wall Street Journal, The

Procter & Gamble, which began testing a bargain version of its Tide detergent during the depths of the recession, now says it will no longer make Tide Basic. The company did not say why, but it is reformulating many of its Tide varieties to improve their ability to remove stains.

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Wall Street Journal, The

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